Website and learning platform for Gaya
Stay bonded. Stay Gaya.
For Gaya — a dental-education center in Brazil — we designed and built a full product: a premium landing, registration with a branded email, a student area with purchases and video courses, and an admin panel the team runs itself. A respected offline brand became a working online platform.
The challenge
Gaya is a leading dental-education center — courses, mentorships and certification for dentists. But everything ran offline and on word of mouth: no premium site, and no way to sell and deliver courses online.
- The brand lived on Instagram and WhatsApp — no site to match its premium level
- Courses couldn't be bought or taken online — enrollment and payments were manual
- Nowhere to host and store video lessons and live meetups
- The team couldn't add courses or manage students without a developer
What we built
We treated it as a product, not a website: a premium brand landing creates demand, registration with a branded email turns interest into an account, the student area sells and delivers courses with video, and the admin panel hands control to the team. All in Gaya's identity — magnolia, teal and gold.
Premium brand landing
A calm, confident landing on the brand identity — hero, approach, and the 'amid nature' learning atmosphere — so a visitor feels the brand's level and goes to register.
- Magnolia identity carried to the web: teal, gold, Quiche + Montserrat type
- Soft, unhurried motion (Framer Motion) — premium, not flashy
- Story-first structure: who Gaya is, the approach, the experience
Registration & branded email
Interest becomes an account: sign-up and access confirmation via a branded Gaya email — a warm 'CONFIRMAR O ACESSO' instead of a faceless system message.
Student area: buy a course and learn
The student browses the catalog, buys a course and opens 'My course': program, professors and live video meetups right inside the platform.
- Pick a course from the catalog
- Buy ('Comprar') or add to wishlist
- Learn inside the course — materials and video meetups
Admin panel: the team runs courses itself
An admin adds a course with name, description, professors, category, price and cover and publishes it in minutes — no developer. Plus category and student management.
Courses & mentorships, made clear
The heart of Gaya — 'Cursos e Mentorias': what you learn and the real spaces where it happens, so value and quality read at a glance.
Professors & certification for trust
Trust made visible: real professors and the Gaya certificate that strengthens a dentist's reputation and patient trust after a course.
Not a website — a learning platform
Buy a course, learn, join a live video meetup. The team runs it all itself
How it was
- 1The brand lived on Instagram and WhatsApp
- 2Course enrollment and payment — manual
- 3Nowhere to run or store video lessons
- 4Any course change went through a developer
How it is now
- 1Register → branded email → personal area
- 2Catalog, purchase and course access online
- 3Live video meetups inside the purchased course
- 4Admin: courses, categories, professors, students — by the team
Technical solutions
Live video meetups
In-platform video on LiveKit / Stream — learning happens right inside the purchased course
End-to-end type safety
tRPC ties front and back with no hand-written API contracts — fewer bugs, faster delivery
Self-served admin
A course with cover, description, professors and price is published by the team in minutes
Branded emails
Registration and access are confirmed by a branded Gaya email (Nodemailer)
Tech stack
Platform & backend
Frontend
Video & infrastructure
Results
Quantitative
Demand & enrollments
More inbound interest and course enrollments after launch
Online sales
Courses can now be bought and taken online, with no manual operations
Qualitative
Premium reception
Warm response from students and professionals to the brand and platform
A brand worth sharing
A site and platform the team is proud to send to prospects and partners
Independence
The team runs courses, professors and students through the panel itself
What we demonstrated as a studio
A whole product, not a page
Landing, auth, payments, student area and admin — one coherent product, end to end
A learning platform with video
An LMS with course purchases and live video meetups
Brand-faithful design
Carried a delicate premium identity precisely into a living product
Tools for the client
An admin the team uses to run day-to-day without a developer
Cross-market work
Delivered for an international client and audience
Project gallery
Real screens from the site and platform