Website & lead generation20262–3 months

A premium website for Okna Stroydom

A new view of your home

We rebuilt this Krasnodar window company's online presence from scratch: a premium rebrand, a fast landing page and a request form that takes a client to the manager in a couple of clicks. An outdated site became a tool that grabs attention and turns interest into leads.

A premium website for Okna Stroydom
Challenge

The challenge

Okna Stroydom manufactures and installs windows in Krasnodar and has 17 years of experience. But the old WordPress site was gone — and with it the pages and the stream of inbound requests. A strong offline business was left with no storefront and no leads from the internet.

  • The old site vanished — the company had no storefront and no online leads
  • The brand looked dated and didn't match its premium level and 17 years of work
  • Leads slipped away: slow forms and no instant link to the manager
  • The site was barely found in search — there was almost no targeted traffic
Goal: Rebuild the online presence from scratch: a premium site that earns trust, delivers leads to the manager instantly and brings in clients from search and ads.
Solution

What we did

We treated it as a client-acquisition system, not a 'site with pictures': a premium rebrand builds trust, a fast landing holds attention, and a request form takes the visitor to the manager in a couple of clicks. On top of that — promotion that drives targeted traffic to the page.

A premium rebrand

We redrew the brand: a deep dark visual language with bronze accents, bold typography and calm motion. 'A new view of your home' — the site instantly reads as premium, not as a generic window landing.

  • Dark premium palette with a bronze accent
  • Bold typography and a spacious, breathing layout
  • Smooth Framer Motion animation — no clutter
A premium rebrand

A clear services showcase

We turned the key offerings into vivid cards: what people order and how it looks, so a visitor finds their case in seconds and goes on to leave a request.

  • REHAU profile systems
  • Cottage glazing: panoramic and non-standard geometry
  • Warm balcony glazing, turnkey
A clear services showcase

A request in a couple of clicks → to the manager

The heart of the site is the fast request. 'Call a surveyor' and 'Get a quote' open a short form, and the request lands with the manager in Telegram instantly.

  1. Click 'Call a surveyor' or 'Get a quote'
  2. Leave your phone — fields are validated on the fly
  3. The request reaches the manager in Telegram instantly
A request in a couple of clicks → to the manager

A gallery of real projects

Trust on display: a gallery of completed projects across Krasnodar — cottages, terraces, balconies. Clicking a case opens a lightbox with photos.

  • Real projects: cottages, terraces, balconies
  • Lightbox gallery with clear captions
  • Markup for indexing in Yandex and Google Images
A gallery of real projects

A transparent client journey

We laid out the process step by step — Consultation, Survey, Contract, Installation. A clear path removes the fear of being misled and nudges the visitor to leave a request.

  • Clear stages with no hidden fees
  • Official warranty and installation to standard
  • A calm, confident tone instead of pressure
A transparent client journey
Key highlight

A site that turns interest into a request

A request in a couple of clicks — and the manager sees it instantly

Before

  1. 1The old site was gone — no leads from the internet
  2. 2The brand looked dated and didn't earn trust
  3. 3The form was slow and requests slipped away
  4. 4The site was barely found in search

After

  1. 1A premium site that earns trust
  2. 2A request in a couple of clicks: 'Survey' or 'Quote'
  3. 3The request reaches the manager in Telegram instantly
  4. 4Promotion brings in targeted traffic

Technical solutions

Instant lead delivery

A request reaches the manager in Telegram within seconds, with no page reload

No lead is lost

If the channel is down, the request is still recorded — no client is lost

Protection and validation

Honeypot anti-spam and server-side phone checks cut the noise and keep real leads

We see what brings clients

Conversion goals in Metrica on 'Survey' and 'Quote' show which steps produce leads

Technology

Tech stack

Platform & requests

Next.js 16 (App Router)A modern, fast site with server rendering
Lead APIServer-side phone validation and honeypot anti-spam
Telegram Bot APIInstant delivery of requests to the manager
Consent (data law)Personal-data consent built into the form

Interface & motion

React 19 + TypeScriptA typed, maintainable interface
Tailwind CSS 4Flexible, premium layout
Framer MotionSmooth, understated animation
Radix UI + LenisAccessible modals and soft scrolling
next/image (AVIF/WebP)Light photos and fast loading

Promotion & analytics

Technical SEOLocalBusiness schema, sitemap, OpenGraph for search
Yandex.MetricaConversion goals on requests — we see what works
PromotionPaid promotion and visibility work — targeted traffic to the site
Edge deliveryFast page delivery and stable access
Impact

Results

Quantitative

Lead flow restored

The company receives requests from the internet again — straight to the manager in Telegram

Targeted traffic to the site

Promotion brings in interested visitors from search and ads

Qualitative

A premium perception

The site looks more expensive than competitors and lifts trust from the first screen

Leads arrive and aren't lost

Every request is with the manager instantly, with a clear source

A foundation for growth

A modern, fast site that's easy to extend with pages, reviews and new cases

Expertise

What we proved as a studio

Rebranding on the web

We turn a simple niche into a premium, recognizable brand

Websites that sell

Every screen is built around one goal — the request

Turnkey lead generation

Forms, instant delivery to a messenger and conversion analytics

A modern, fast stack

Next.js 16, React 19, Tailwind 4 — speed and maintainability

Promotion and acquisition

We drive targeted traffic and turn it into requests

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